Keep Your Business Network in the Loop

December 2008
By Vicki Elam, Women in Business Networking, Inc.

People can sometimes take their business relationships for granted. It is important that you remain in touch with your business network so the relationships you do develop will last.

Make sure to keep in touch with your network by letting them know about major changes in your career (such as a new job, a promotion or new contact information). People will appreciate receiving this information so they can update their files with your new information. With some of the information you want to share, a group e-mail to your network is appropriate. For other information or certain people, it is more appropriate for a personalized e-mail or a phone call. Depending on how strong your relationships are with certain people, you need to decide the best way to contact these people.

Another effective way to keep in touch with your network is to create an e-mail distribution list in which you share relevant information to an entire group. For example, you may want to let people know about a helpful workshop (such as a business workshop or special event). Whatever you want to share, make sure it provides value.

It may be helpful to sort your network into different e-mail groups (personal contacts, business contacts, service providers, media and entrepreneurs). By doing this, you will then be able to send targeted messages to certain groups. This will show that you have carefully thought about what you are sharing. Just like your friends, it's important to keep your business network in the loop because it could also lead to your new opportunities. People in your network are connected just like you. Take these relationships very seriously. For information about Women in Business Networking, Inc. please call 541-882-1047.