Sometimes, I get the opportunity to read some great work-related magazines here in Chamberland. One came across my desk today, called Incentive. It had promise: the cover art was engaging, and the headlines screamed, “25 Most Influential People In The Incentive Industry” in a really cool, colorful font. I’m a sucker for a cool, colorful font. Times New Roman…puh-leez. That is so yesterday.
Anyway, I open it up and on page six (that’s right, page 6! That’s like, the beginning) there’s an article about big changes hurting employee engagement and retention.
This is a shoutout to all my retail peeps out there in Chamberland: shopping season is upon us! Can you believe it’s almost time for the Big Day? I’m curious to know what the busiest Christmas shopping day is for small businesses as we near the grand event. Is it Black Friday? Cyber Monday? How does small business see returns on holiday shopping? Inquiring minds want to know.
Maybe you aren’t seeing the shoppers you would like to see browsing your goods on the shelves. Perhaps you would welcome the occasional scuffle with a shoplifter as the crowd in your store cheers for your bravery in thwarting the villain. I don’t know because I’m not you. But one thing I do know is that small businesses rarely turn away business. How do you attract local shoppers, particularly in rural areas?
How’s your website look? Like a refugee from the early nineties? To draw customers in the digital age, you gotta have a good we presence. Target customers who are already loyal to your brand or service and encourage them to spread the word. And hey, a little incentive never hurt #youknowhatimsayin? Empower your brand ambassadors with the tools they need to help target like-minded shoppers and draw them to your site, and therefore, into your store or virtual realm. I don’t know about you, but I’m twice as likely to shop locally if a friend or family member says, “Hey, you’re paying too much for that wildebeest grooming kit. The shop on Main sells them cheaper and they’re higher quality.” CHA-CHING. SOLD: one wildebeest grooming kit.
Now, for your viewing pleasure...this month's Chamberisms shenanigans: Dress Code.
Ho, ho, ho Chamber Fans! I don't know what the weather is like in your neck of the woods, but it's snowing all over my parade here in Klamath County. It brings to mind that the holiday season isn't fast approaching, it is downright on top of us. In drifts.
I struggle every year with buying gifts for my family. How much should I spend? When the kids are grown, do you just send them money? Is it ever okay to give zombie themed presents at Christmas time? How long do you keep a kitten in a gift box with airholes before they need a litter box?
On top of worrying about gifting, I'm juggling some pretty amazing job requirements here in Chamberland, like this little thing called the Annual Awards Gala. And I got to thinking, "I bet I can help Chamber fans with their gifting. I know what they can give their loved ones! Time!"
What you may not know is that we are currently accepting nominations for local businesses, organizations, or individuals that fit the criteria for our awards categories. Today, let's discuss this one:
Best Place to Work: Presented to an organization that, through its innovation and dedication, provides employees with an outstanding positive, healthy and productive workplace. Two categories: business with 15 or less employees and business with 16 or more employees.
As promised, here is your monthly installment of Chamberisms! See what shenanigans Chrystal and Heather are up to at the Chamber...
There are a billion reasons why businesses should join the Chamber. Or at least 529 that I could think of off the top of my head. But one of the most compelling reasons has to do with ears. Or more specifically, hearing.
You might be thinking, "Gosh, Chrystal, this is really out there. How can HEARING help businesses who join the Chamber? You are so nutty!"
But hear me out (see what I did there?). I could get all semantic-y on you and talk about how business who listen to their customers are typically more successful than those who ignore them (true). I could also talk about having your ear to the ground on current trends in marketing and how that can help your business (true). But what I'm specifically referring to in Reason #472 is how your customers receive your advertising. And nothing is more effective than having them hear your message. Check it out:
(This editorial was written by Chamber Board President Todd Andres and published in the Herald and News.)
As president of the Klamath County Chamber of Commerce, I’ve had the opportunity to talk to businesses large and small about the potential impact of Measure 97 on the local economy. Simply put, Measure 97 is a bad idea that will hurt our local businesses.
Everybody wants better schools, but Measure 97 isn’t the right answer. The proposal would put a tax on sales of 2.5% for companies with sales of more than $25 million. Some larger companies aren’t registered as “C” corporations, the only kind of business targeted in the measure, so despite their size, they wouldn’t pay. And because it’s a tax on sales, not profits, some businesses with high sales but low profit margins would be hurt far more than others. The only choice many businesses would have is to pass this tax on sales directly on to consumers.
(Disclaimer: we don't get up to these kinds of shenanigans at the Chamber offices, I can assure you!) This is part of a new monthly web comic series. Enjoy!
This month's Chamberisms: "Hello, From the Chamber Side"
It's cold and drizzly today, this Monday afternoon as I sit working away at my keyboard. I have plenty to do, I'm not bored by any means, and I L-O-V-E my job (I don't consider this shameless pandering because it's true). It would sure be nice to have some company here in my office though. I tried getting a giant stuffed wildebeest but I was thwarted by my inability to win the lottery. And Perky is here, on my desk, but he's the quiet type. If only there were some way to drive traffic to my office on days like this...
Ha! How about that segue? Not bad right? Not good either?
I guess I need help marketing myself and my skills. Good thing we have this Traffic Driver program thingie. It's an extra level of help from the Chamber, marketing your business and getting some ins and outs of social media. As you know, dear readers, I am a newbie here to the Chamber. As we transition, I'm still learning what my role is, exactly, and Heather assures me I'm doing great (she's so supportive!). But I have come to realize that I can sure learn a lot from her about marketing. Sure, she taught me everything I know about customer service, but I was headed to Literature-land with my English degree...not marketing. The fork in my path less taken has been a winding, yellow-brick-road sort of path and now, here I am. Y'all are stuck with me.